From Burden to Buy-In: How Smart Compliance Tools Are Changing the OEM-Dealer Relationship

For years, the phrase "compliance audit" has sparked anxiety. Not just for Dealers, but for OEMs too. Historically, compliance has been seen as a burdensome process: disruptive, manual, inconsistent and often adversarial. But today, forward-thinking OEMs are changing the narrative.

They’re replacing one-off audits and static checklists with smart, data-driven platforms that make compliance collaborative, continuous, and constructive. This shift is transforming the way OEMs and Dealers work together – from a model built on inspection and enforcement with an army of Auditors to one rooted in transparency, support, efficiency and shared improvement. Oh, and let’s not forget, better outcomes.

Why the Old Way No Longer Works

The traditional model of compliance – infrequent site visits, inconsistent record-keeping, overreliance on spreadsheets and manual processes, a one-size-fits-all static standards catalogue, and too much time checking minutia – is no longer fit for purpose in a market where:

1.     Brand expectations are continuous and rising. Not just the day of the audit.

2.     On-site audits are expensive and time-consuming, and only provide a snapshot perspective.

3.     Dealer networks vary widely in performance, maturity, and capability.

4.     The world is digitising systems, processes and activities at an accelerated pace to improve operating efficiency.

5.     Networks with the highest levels of compliance are those that utilise hybrid quality control programs, which include self-assessment, remote assessment, and on-site evaluation. 

Dealerships often experience audits as a disruption. They lose time preparing evidence. They second-guess what’s required. They brace for criticism without knowing how they’re tracking compared to their peers. The outcome? Low engagement, minimal improvement, a combative relationship, and a poor Return on Investment (RoI) for the OEM and Dealership.

But some leading OEMs already know this, and they’ve embraced something better.

Enter leading SaaS Solutions: Turning Compliance into a Conversation

The new breed of SaaS solutions, such as MONITRR, are built to redefine the relationship between OEMs and Dealers when it comes to quality assurance. They don’t just monitor standards; they facilitate trust, ownership, progress, and, of course, save time and money.

Here’s how.

1. From Reactive to Proactive: Dealers Know What’s Coming

Many OEMs can’t provide Dealer access to the standards catalogue, while those that do often rely on repurposed vendor platforms where users log in, search for standards, and decipher what needs to be done. Leading SaaS solutions, however, flip that model.

With automated notifications, clear task assignments, a dealership-specific standards catalogue, and timelines aligned with OEM expectations, Dealers know what to do, when to do it, and how to get it right – before they’re audited. This clarity reduces friction, builds confidence and saves time. AI and automation are key in our new world.

2. Self-Assessment Builds Ownership and Speed

With leading SaaS solutions, compliance is no longer a once-a-year test - it’s a habit.

Dealers complete fast, structured self-assessments through an intuitive, branded interface. They upload evidence, identify gaps, and prepare in advance without waiting for someone to “catch” them out.

This empowers field teams to shift their role from enforcers to advisors and gives Dealers a genuine sense of control and accountability. Field teams spend more time working in a consultative manner to help improve dealer performance by sharing best practices, rather than checking the minutiae in the OEM standards catalogue.

For example, MONITRR enabled the average Dealer network login-to-logout time to decrease by 130%. A professional UX design, AI, proactivity and the latest software all helped.

3. Compliance Beyond the Showroom: Managing Repair Networks Too

One reason Dealers engage deeply with SaaS solutions like MONITRR is that it isn’t just for them – it’s for their wider operational ecosystem. They see and feel the benefits too.

Many dealerships are responsible for managing the standards of their approved accident repair shops and/or ensuring compliance with Health & Safety Standards and other local government bodies. The new breed of SaaS solutions enables dealers to manage all operating standards on a single platform in a structured and proactive manner.

This added utility increases Dealer engagement because the platform becomes central to their day-to-day operations, not just an audit tool, but a compliance and best practices hub.

4. Benchmarking Turns Compliance into a Competitive Edge

No one likes being told what to do. However, most people want to know how they’re doing, especially in comparison to their peers.

Leading SaaS solutions allow dealers to benchmark their compliance performance with the network. This peer visibility acts as a motivator. Dealers who see they’re behind are more likely to act. High performers are incentivised to maintain their edge. This is the “nudge” change management approach.

The result? A natural lift in network-wide compliance that is driven by data, not pressure.

For example, an OEM recently reported that network outlets viewed the benchmarking trends module in MONITRR nearly 23,000 times over a 12-month period.

5. Automation That Frees Up Everyone’s Time

Creating Action Plans used to take hours: cutting and pasting into PowerPoints, performing manual calculations in spreadsheets, creating bar charts and visuals, formatting emails, and checking and rechecking improvement recommendations – all while chasing signatures. Leading SaaS solutions, like MONITRR, automate this entire process.

1.     Auditors generate detailed, tailored Action Plans in seconds.

2.     Dealers receive clear, prioritised instructions in seconds.

3.     The system monitors the completion of every action item in real time.

This level of automation enables faster, leaner, and more focused compliance. Auditors no longer need to develop great memories of who and what was audited, given the hundreds of improvement actions. Instead, everything is automated and tracked by the software. And Dealership experience? Professional, branded, proactive.   

6. 360-Degree Follow-Through Ensures Accountability

Leading SaaS solutions all have 360° audit processes. The audit often doesn’t end when the visit is over. The system tracks every Auditor improvement action, notifies the Auditor when the Dealer has completed it, and allows the Auditor to verify the improvement has been undertaken satisfactorily without having to revisit the site specifically for this reason. 

This closes the loop, transforming audits from point-in-time inspections into continuous improvement cycles. It also saves money (in terms of time and travel expenses) as Auditor confirmation takes seconds.

7. Consultative Support Where It’s Needed Most

Leading SaaS solutions, such as MONITRR, help OEMs identify which Dealerships require more than just a checklist visit. Some may struggle with execution, others with resources or maintaining systems and processes, while others may lack knowledge of network or industry best practices.

By surfacing these patterns, OEMs can prioritise support, offer coaching, and build stronger relationships with underperformers, instead of penalising them.

Proven Engagement Impact

After adopting MONITRR, one leading OEM estimated that network engagement in its quality assurance program increased by 146%, with 84% of the network actively managing their compliance every 30 days and viewing their benchmark scores 23,000 times over 12 months.  As a result, overall network compliance increased by 62.5%. That’s network engagement.

This is a remarkable shift that directly impacted the quality of execution, consistency of standards, and trust across the network. Additionally, audit costs decreased by 84%, enabling the OEM to launch new improvement initiatives that had been on hold.

Dealers aren’t just tolerating compliance anymore — they’re participating in it.

From Burden to Buy-In

When Dealers feel punished, they disengage. When they feel guided, empowered, and supported, they buy in.

That’s the difference leading SaaS solutions like MONITRR make.

By bringing clarity, consistency, automation, and benchmarking to the compliance process (and extending its utility to crash repair shops and third-party partners), platforms like MONITRR strengthen not only adherence to OEM standards but relationships, performance, and brand integrity.

In a sector where customer experience defines success, this kind of alignment isn’t just nice to have. It’s essential.

Want to see how MONITRR can help you shift from burden to buy-in? Reach out for a demonstration of MONITRR and discover how leading OEMs are leveraging compliance to drive a competitive advantage.

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Key Challenges in Managing and Maintaining Compliance for Automotive Dealerships — and How SaaS Can Solve Them

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